The Problem of “Underbuying” on a Copier


If you have read through these posts at all, you will see a consistent theme where I have warned against the problem of “overbuying” for your needs… with some budgets shrinking, now people are facing the opposite problem more often.  I will have customers here in Denver tell me they are doing 4,000 to 5,000 prints per month and they want to look at a $400 to $600 HP device like this.  Don’t get me wrong, those can have their place, but it certainly is not for the person doing that sort of workload. 

There are several factors that need to be addressed in every copier sale if it is going to serve the needs of the customer as efficiently as possible.

1) What work actually needs to be done?

2) What volume of work needs to be done?

3) What steps are you willing to do to get job done?

4) What is the convenience worth if you are buying add ons?

5) Is the device appropriate for the job at hand?

Once these questions are asked, you can look at the 4 componets of cost, 1) The machine, 2) The Maintenance 3) the consumables and 4) The manpower costs and see what is the most appropriate device for the job.

We are happy to help if you need assistance getting these important questions answered for your company.